Bankia SA is involved in a massive process of reorganisation in order to fulfil all of the commitments it assumed under its agreements with the EU and the Spanish authorities which will last until 2017. Among these objectives are the strengthening of the bank's competitive position, the rebalancing of its balance sheet, improvements in its efficiency and reducing its risk premium. Among measures undertaken to achieve its goals in this respect are the reduction of its exposure to the real estate...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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