Bandai Co, a part of the BANDAI NAMCO Group, implemented the parent company’s mid-term business strategy, called Next Stage, which will be in place until 2018. With this new business strategy, the group as a whole aims to strengthen sales by utilising its own IPs, such as Masked Rider, Gundam, and the newly added Yo-kai Watch. The financial objectives of Next Stage include the achievement of net sales of ¥600 billion, net profit of ¥60 billion and a return on investment of 10% or higher.
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Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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