Baked Goods in Thailand


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Baked Goods in Thailand

During the pandemic, Thai consumers have demonstrated a shift towards higher quality baked goods, such as products containing grains, vitamins, fruit, and vegetables. Within baked goods, wholewheat bread gained popularity thanks to its health benefits (such as high fibre content) and suitability as a breakfast food. In fact, baked goods has not suffered from the COVID-19 pandemic, and will continue to see growth in 2021. Despite spending more time at home in the last couple of years, consumers s...

Euromonitor International's Baked Goods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Baked Goods in Thailand
Euromonitor International
December 2021
List Of Contents And Tables
BAKED GOODS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthier options gain popularity, consumers stockpile packaged cakes
President Bakery remains top player despite new launches from CPRAM Co
Convenience wins out in baked goods’ distribution as retailers adapt to new operating conditions
PROSPECTS AND OPPORTUNITIES
Indulgence and full consumption experience to become more important
Healthier options to gain momentum in post-pandemic Thailand
Convenience to remain key in baked goods’ distribution
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2016-2021
Table 2 Sales of Baked Goods by Category: Value 2016-2021
Table 3 Sales of Baked Goods by Category: % Volume Growth 2016-2021
Table 4 Sales of Baked Goods by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Baked Goods: % Value 2017-2021
Table 6 LBN Brand Shares of Baked Goods: % Value 2018-2021
Table 7 Distribution of Baked Goods by Format: % Value 2016-2021
Table 8 Forecast Sales of Baked Goods by Category: Volume 2021-2026
Table 9 Forecast Sales of Baked Goods by Category: Value 2021-2026
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2021-2026
CHART 1 Staple Foods Value Sales Growth Scenarios: 2019-2026
CHART 2 Staple Foods Impact of Drivers on Value Sales: 2019-2026
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2016-2021
Table 13 Sales of Staple Foods by Category: Value 2016-2021
Table 14 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 15 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 17 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 18 Penetration of Private Label by Category: % Value 2016-2021
Table 19 Distribution of Staple Foods by Format: % Value 2016-2021
Table 20 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 21 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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