Population growth continued to drive the increase in sales of baked goods in Cameroon. Given the socioeconomic situation, most consumers sought cheaper alternatives, such as brioche, baguettes and other artisanal products. In addition, ongoing female emancipation and increasingly busy lifestyles pushed women towards convenience products. Consequently, retail sales of baked goods increased by 8% in current value terms and 5% in volume terms in 2017 to reach XAF51 billion and 25,000 tonnes.
Euromonitor International's Baked Goods in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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