Baked Goods in Bulgaria

Baked Goods in Bulgaria

COVID-19 is not expected to significantly affect baked goods in 2020, with retail volume only increasing slightly. While people were forced to stay at home, this drove an increased trend in home baking. As a result, products such as dessert mixes are expected to register healthy current value growth in 2020. In terms of bread, packaged leavened bread is expected to record the highest current value growth, as unpackaged bread is mainly sold in bakeries and customers were often obliged to queue on...

Euromonitor International's Baked Goods in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Dessert Mixes, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Baked Goods in Bulgaria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Consumers get baking during lockdown and opt for packaged baked goods to avoid bakery queues
Chipita maintains its lead thanks to strong marketing
Healthy positioning underpins strong showing of Dobrudzhanski Hlyab’s Vita brand
RECOVERY AND OPPORTUNITIES
Consumer behaviour returns to normal patterns once threat of COVID-19 subsides
Bulgarians show growing interest in healthier bread products
Flat bread outperforms other breads during the forecast period
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 7 Distribution of Baked Goods by Format: % Value 2015-2020
Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

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