Market Research Logo

Baby Food in China

Baby Food in China

TRENDS

Officially executed in October 2015, the second-child policy started to greatly impact baby food by the end of 2016 and its positive effect is expected to be fully seen in 2017, bringing retail value sales to be higher than in 2016. With 18 million new births in 2016, the baby population in China is growing further at an accelerating rate in 2017, implying greater expansion of China’s baby food. Directly responding to the rising new births, provisional current value sales of baby food products climbed further at 9% in 2017 owing to the growing demand among consumers.

COMPETITIVE LANDSCAPE

Shanghai Wyeth Nutritional Co Ltd further consolidated its leading position with a value share of 13% in 2017, mainly thanks to its consistent development in premium and super-premium product series to meet the growing demand among consumers for products of higher quality and nutrients. Consisting of three series including S-26 Gold, S-26 Ultima and illuma of mass, premium and super-premium milk formula products, respectively, Wyeth has gradually shifted its focus onto the latter two series, illuma in particular, to adapt to the consumption upgrades among Chinese consumers. Featuring an OPO structure to greatly improve the absorption of nutrients by babies and an Irish milk source to guarantee the products’ premium quality, illuma has managed to maintain its position as the most popular baby food brand in China since 2015.

PROSPECTS

In baby food, a value CAGR of 6% is expected over the forecast period to reach sales of CNY196.0 billion at constant 2017 prices in 2022, which, however, is lower than the value growth in 2017. Considering that the positive effect of the second-child policy will be fully realised in 2017 and 2018 and then gradually wane, the demand for baby food excited by new births is estimated to grow at a decelerating rate during the forecast period. Dried, prepared and other baby food, nevertheless, will grow at much higher rates than milk formula, in terms of their small bases as niche product categories in Chinese baby food. Within milk formula, special baby milk formula, represented by free from lactose and HA milk formula, along with organic milk formula, is predicted to witness strong value growth during the forecast period as well, thanks to the increasingly strengthened awareness of health and wellness among consumers and more advanced knowledge of baby care.


Baby Food in China - Category analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2012-2017
Table 2 Sales of Baby Food by Category: Value 2012-2017
Table 3 Sales of Baby Food by Category: % Volume Growth 2012-2017
Table 4 Sales of Baby Food by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Baby Food: % Value 2013-2017
Table 6 LBN Brand Shares of Baby Food: % Value 2014-2017
Table 7 Distribution of Baby Food by Format: % Value 2012-2017
Table 8 Forecast Sales of Baby Food by Category: Volume 2017-2022
Table 9 Forecast Sales of Baby Food by Category: Value 2017-2022
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2017-2022
Baby Food in China - Company Profiles
Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)
STRATEGIC DIRECTION
KEY FACTS
COMPETITIVE POSITIONING
Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)
STRATEGIC DIRECTION
KEY FACTS
COMPETITIVE POSITIONING
Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts
Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Operational Indicators
Summary 3 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2017
Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts
Summary 5 Inner Mongolia Yili Industrial Group Co Ltd: Operational Indicators
Summary 6 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2017
Packaged Food in China - Industry Overview
EXECUTIVE SUMMARY
Packaged food records dynamic and faster current value growth in 2017
Segmentation fuels growth and supports demand in a virtuous circle
Dairy giants continue to lead the industry
Internet retailing continues to gain share through strong growth
Sustainable value growth is expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Fresher packaged food is increasingly popular
Outlook
Further segmentation drives growth
Outlook
Booming cross-border platforms facilitate growth of overseas players present within niche areas
Outlook
Western cuisine is increasingly impacting packaged food in China
Outlook
FOODSERVICE: KEY TRENDS AND DEVELOPMENTS
Headlines
Trends: Sales to Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
MARKET DATA
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
DEFINITIONS
SOURCES
Summary 7 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report