Baby and Child-specific Products in Western Europe
Baby and child-specific products in Western Europe stagnated over the 2011-2016 period, which mirrors the flat population growth of the under 12 years old age group in the region. Although baby wipes generated the majority of regional growth in the category, value-added categories such as medicated products and nappy rash treatments posted the most dynamic growth. International brands are coming under pressure from labels with strong pharma-positioning and functional claims.
Euromonitor International's Baby and Child-specific Products in Western Europe global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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