Baby and Child-Specific Products in Nigeria

Baby and Child-Specific Products in Nigeria

Demand for baby and child-specific products continues to grow in line with the strong rise of Nigeria’s young population. Indeed, the number of 0-11 year-olds is forecast to grow by 10% between 2019 and 2024 (representing 7 million children). Alongside this, the rapid rate of urbanisation is also helping to increase incomes for some segments of the population involved in more professional employment and who are able to purchase task-specific products for baby care. This growing baby population c...

Euromonitor International's Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Baby and Child-Specific Products in Nigeria
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Demand driven by high birth rate and increasing health awareness
Shift from traditional products urbanisation fuelled by ongoing urbanisation
Domestic players continue to struggle to compete with leading multinationals
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Sales driven by ongoing urbanisation and growth of young population
Limited purchasing power supports demand for mass brands
New product development limited by challenging economic situation
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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