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Baby and Child-Specific Products in Nigeria

Baby and Child-Specific Products in Nigeria

The Nigerian baby and child population has been on the increase for many years and there were over sixty million children aged up to nine years old in the country in 2018. This growing baby population continued to stimulate volume sales of baby and child specific products throughout the review period. The consistent increases expected in the numbers of babies and young children among the Nigerian population over the forecast period are therefore set to drive sales growth in baby and child specif...

Euromonitor International's Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Baby and Child-specific Products in Nigeria
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Baby Population Drives Growth
Growing Urbanisation Drives Shift Away From Traditional Products
Growth in Sub-premium Brands Expected
Competitive Landscape
Johnson & Johnson Inc Leads This Category
Unilever Nigeria Plc Ranks Third
Multinationals Dominate Baby and Child Specific Products
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Executive Summary
Rising Young Adult Population, Urbanisation Drive Beauty and Personal Care Growth
Beauty and Personal Care Performs Well in 2018 Despite Modest Economic Growth
Mass Brands Drive Demand Due To Low Purchasing Power
Challenging Economic Situation Suppresses New Product Development
Forecast Period Growth To Be Driven Mainly by Rising Disposable Incomes
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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