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Baby and Child-Specific Products in Nigeria

BABY AND CHILD-SPECIFIC PRODUCTS IN NIGERIA
Euromonitor International
April 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2011-2016
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2012-2016
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2013-2016
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2013-2016
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2013-2016
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Pz Cussons Nigeria Plc in Beauty and Personal Care (nigeria)
Strategic Direction
Key Facts
Summary 1 PZ Cussons Nigeria Plc: Key Facts
Summary 2 PZ Cussons Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 PZ Cussons Nigeria Plc: Competitive Position 2016
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

Baby and Child-Specific Products in Nigeria

Demand for baby and child-specific products continued to increase in line with the strong growth in the baby population in Nigeria. The population aged 0 to 36 months increased by 2% in 2016 compared with 2015 (representing 424,000 babies and infants), and by 11% between 2011 and 2016 (representing 2.6 million babies and infants). Alongside this, the rapid rate of urbanisation continued to increase incomes for some segments of the population involved in more professional employment; these people...

Euromonitor International's Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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