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Baby and Child-Specific Products in Kenya

Baby and Child-Specific Products in Kenya

The growing young, upwardly mobile and affluent middle-classes continue to drive the sprawl of multi-storied shopping centres and huge complexes offering different shopping experiences. This has been attributed to rapid urbanisation in all major cities and towns, giving shoppers an under-one-roof experience. Brand-consciousness, the entry of intentional retailers and green shopping centres remain the key drivers of growth for modern retail channels.

Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Baby and Child-specific Products in Kenya
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Modern Retail Channels Are Expected To Maintain Their Lead
Innovation Continues in Baby Wipes, With A Focus on More Natural Ingredients
Baby Wipes Sees the Best Performance in 2018
Competitive Landscape
Internet Retailing To Compete With Modern Store-based Retail Channels
Johnson & Johnson (kenya) Maintains Its Lead in Baby and Child-specific Products
Competitors Race To Provide Natural and Organic Baby and Child-specific Products
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Executive Summary
Continued Growth and the Dominance of Mass Products
Middle-class Consumers Expect More Premium Products
Local Manufacturers Pose Strong Competition for International Players
Counterfeit Products Pose A Threat To Both the Mass and Premium Segments
Beauty and Personal Care Is Expected To See Steady Growth Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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