The rapid expansion of modern retail outlets in Kenya, especially in residential neighbourhoods in major urban areas, as well as the growth being seen in Kenya’s middle-class population with high disposable incomes promoted value and volume sales of baby care and child-specific products in 2015. These products are mainly distributed through modern retail outlets and target high-income and middle-income consumers. Moreover, the increased availability of these products in stores has led to more af...
Euromonitor International's Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Baby and Child-specific Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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