The Iranian population is experiencing a rapid ageing trend. The population aged 0-11 is now reaching a plateau. In fact, it only saw a negligible increase in 2015 compared with the previous year. This meant that the low base in most categories was the main driver of volume growth in 2015. In other words, the number of potential consumers did not change considerably, but awareness of and perceptions regarding the importance of baby and child-specific products improved significantly in 2015.
Euromonitor International's Baby and Child-specific Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Baby and Child-specific Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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