Baby and Child-Specific Products in Iran

BABY AND CHILD-SPECIFIC PRODUCTS IN IRAN

Euromonitor International

July 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015

Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015

Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015

Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015

Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015

Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015

Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015

Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020

Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020

Table 10 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2015-2020

Pakshoo Co in Beauty and Personal Care (iran)

Strategic Direction

Key Facts

Summary 1 Pakshoo Co: Key Facts

Competitive Positioning

Summary 2 Pakshoo Co: Competitive Position 2015

Executive Summary

Strong Demand From the Young Population Continues To Drive Sales During 2015

the More Stable Economic Situation Results in A More Stable Performance

Whilst Domestic Brands Perform Well in Toiletries, Multinationals Are More Active in Beauty

New Product Developments Are Different in Cosmetics and Toiletries

the Performance in the Forecast Period Is Expected To Be Very Promising

Market Data

Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015

Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015

Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015

Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015

Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015

Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015

Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015

Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015

Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015

Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020

Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020

Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020

Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

Definitions

Sources

Summary 3 Research Sources

Baby and Child-Specific Products in Iran

The Iranian population is experiencing a rapid ageing trend. The population aged 0-11 is now reaching a plateau. In fact, it only saw a negligible increase in 2015 compared with the previous year. This meant that the low base in most categories was the main driver of volume growth in 2015. In other words, the number of potential consumers did not change considerably, but awareness of and perceptions regarding the importance of baby and child-specific products improved significantly in 2015.

Euromonitor International's Baby and Child-specific Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby and Child-specific Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.