Baby and child-specific products registered 3% growth in current value terms in 2015, which represented a slowdown on the 4% growth seen in the previous year due to the declining birth rate and strong discounting and promotional activity. Parents continued to favour products with gentle and natural ingredients, with manufacturers launching products in line with this trend. For example, Galderma Australia (Pty) Ltd launched Cetaphil Baby, marketed as a dermatologically tested brand with ingredien...
Euromonitor International's Baby and Child-specific Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Baby and Child-specific Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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