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Axfood AB in Retailing (Sweden)

Axfood AB in Retailing (Sweden)

Axfood aims to continue to increase its value share within grocery retailers, focusing on its loyalty programme, value-for-money products, the expansion of its private label product assortment and new store openings. Axfood is also focusing more heavily on expanding its selection of healthier options, which, amongst others, culminated in the opening of Hemköp Reko towards the end of the review period, the company’s first store devoted mainly to organic products. The company also converted its Pr...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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AXFOOD AB IN RETAILING (SWEDEN)
Euromonitor International
January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction
Company Background
Digital Strategy
Summary 1 Axfood Ab: Share of Sales Generated by Internet Retailing 2014-2015
Private Label
Summary 2 Axfood Ab: Private Label Portfolio
Competitive Positioning
Summary 3 Axfood Ab: Competitive Position 2016

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