Away-From-Home Tissue and Hygiene in Turkey

Away-From-Home Tissue and Hygiene in Turkey

Horeca registered very sharp growth, as the number of outlets experienced a remarkable increase over the review period, thanks to rapid urbanisation and gradual growth in consumers’ purchasing power. Meanwhile, the number of medical institutions also demonstrated steady growth, along with significant investment by the government, particularly from 2009 onwards, following the early stages of recovery after the 2009 financial crisis. Developments in both channels positively affected AFH tissue and...

Euromonitor International's Away-from-Home Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AWAY-FROM-HOME TISSUE AND HYGIENE IN TURKEY
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growth in Medical Institutions and Horeca Will Drive Volume Growth
Price Competition Is Set To Become Stronger
Competitive Landscape
Ipek Kagit Leads Afh Tissue
Hayat Kimya Increases Its Presence in Afh Adult Incontinence
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Records Value Growth, Largely Thanks To Increasing Prices
Volume Growth Is Mainly Driven by Urbanisation and the Increasing Population
the Growth Trend Continues in Private Label in 2017
Internet Retailing Becomes Significant in Tissue and Hygiene
Volume Growth Is Expected To Continue in the Forecast Period
Market Indicators
Table 12 Birth Rates 2012-2017
Table 13 Infant Population 2012-2017
Table 14 Female Population by Age 2012-2017
Table 15 Total Population by Age 2012-2017
Table 16 Households 2012-2017
Table 17 Forecast Infant Population 2017-2022
Table 18 Forecast Female Population by Age 2017-2022
Table 19 Forecast Total Population by Age 2017-2022
Table 20 Forecast Households 2017-2022
Market Data
Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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