Away-From-Home Tissue and Hygiene in Thailand

Away-From-Home Tissue and Hygiene in Thailand

Away-from-home tissue continued to record increasing demand in 2019, driven by the tourism industry in the country (particularly arrivals from China), which is one of the leading growth areas of the economy in Thailand. Both international and local visitor numbers continue to rise which is leading to greater demand for away-from-home products, especially AFH toilet paper which continued to dominate demand at the end of the review period, followed by AFH wipers and AFH paper tableware (napkins).

Euromonitor International's Away-from-Home Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Away-From-Home Tissue and Hygiene in Thailand
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Thailand’s strong tourism industry supports strong demand for away-from-home tissue in 2019
Demand for AFH adult incontinence continues to be supported by ageing society
Major retail players also dominate AFH environment in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Demographic changes impact demand for categories targeting consumers at opposite ends of the age spectrum
Japanese brands retain strong presence in 2019, enjoying consumer trust and established presence in Thailand
COVID-19 set to have short-term impact on most tissue and hygiene categories over the forecast period
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 11 Birth Rates 2014-2019
Table 12 Infant Population 2014-2019
Table 13 Female Population by Age 2014-2019
Table 14 Total Population by Age 2014-2019
Table 15 Households 2014-2019
Table 16 Forecast Infant Population 2019-2024
Table 17 Forecast Female Population by Age 2019-2024
Table 18 Forecast Total Population by Age 2019-2024
Table 19 Forecast Households 2019-2024
MARKET DATA
Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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