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Away-From-Home Tissue and Hygiene in Kenya

Away-From-Home Tissue and Hygiene in Kenya

Smaller mall establishments, especially in the suburbs, are expected to continue to contribute to growth in AFH tissue and hygiene. These malls are frequently flocked to by middle-class shoppers, who spend an average of four hours in these malls. These malls have lots of different outlet types and the aspirational middle-class shoppers expect to find AFH tissue and hygiene products in the washroom facilities.

Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Away-from-home Tissue and Hygiene in Kenya
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increase in Smaller Mall Establishments To Drive Growth
Afh and Retail Tissue Increasingly Becoming Cross Purpose To Cut on Costs
Mall Establishments Offering Shoppers Both Hand Driers and Napkins
Competitive Landscape
Hygiene Awareness Campaigns Expected To Sustain Growth
Manufacturers Distribute Their Own Products Due To Expensive Middlemen
Hand Driers in Upmarket Malls Will Hit Sales
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Executive Summary
Closure of Nakumatt Distorts Retail Landscape Through Disruption of Stock Supplies
Brands Focusing on Engagement Through Social Media
Local Brands Increase Offering, Leading To Competitive Prices
Multinationals Dominate in Nappies/diapers
Forecast Period To See Positive Growth
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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