Away-From-Home Tissue and Hygiene in Estonia

Away-From-Home Tissue and Hygiene in Estonia

In 2022, away-from-home tissue and hygiene registered double-digit current value growth, though constant value sales fell slightly. This was due to soaring inflation caused by an energy crisis, stemming from the war in nearby Ukraine. Away-from home tissue registered higher volume growth than away-from home hygiene, in spite of away-from-home hygiene registering slightly higher value growth. Away-from-tissue benefitted from hospitality returning to full service and office and schools being fully...

Euromonitor International's Away-from-Home Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Away-From-Home Tissue and Hygiene in Estonia
Euromonitor International
March 2023
List Of Contents And Tables
AWAY-FROM-HOME TISSUE AND HYGIENE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight fall in constant value sales, as inflation bites
Larger players benefit from economies of scale
AFH toilet paper remains the dominant product.
PROSPECTS AND OPPORTUNITIES
Hospitality best way to increase scope of away-from-home products
Increasing demand for AFH hygiene
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN ESTONIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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