Avon Products Inc in Beauty and Personal Care (World)
Avon is at a crossroads following the disposal of its historic North American market in 2016. In theory, this step has freed it from a market where it struggled, allowing it to focus on more dynamic international markets. However, the anticipated turnaround in fortunes has yet not happened, and sales continue to fall. The prospect of a new CEO in 2018 and a new broom promises a switch in strategic direction, and a better digital strategy appears to offer the most opportunity.
Euromonitor International’s Avon Products Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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