Avon Cosméticos Ltda in Retailing (Brazil)
As part of a new strategy to generate sales, Avon Cosméticos is investing heavily in its new internet retailing site, called Avon Store. The company believes that by offering a multi-channel solution, consumers will increase their consumption of Avon products as they will no longer have to contact an Avon consultant to make a purchase. In addition, Avon maintained its competitive prices in 2016 due to the unprecedented slowdown in the beauty and personal care market in Brazil the previous year,...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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