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Australasian Food Group Pty Ltd in Packaged Food (Australia)

Australasian Food Group Pty Ltd in Packaged Food (Australia)

Australasian Food Group’s strategy in recent years has been to launch a regular stream of innovative, indulgent ice cream. In particular, ‘leverage’ or cobranded tubs have been particularly successful within take home ice cream, including Nestlé confectionery inspired tubs under Australasian Food Group’s Peters ice cream brand in Milo, Fantales, Smarties and Peppermint Crisp versions. In late 2016, the company switched to launching ‘Proud & Punch’ brand, which is focused on appealing to health...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
December 2016
Strategic Direction
Key Facts
Summary 1 Australasian Food Group: Key Facts
Competitive Positioning
Summary 2 Australasian Food Group: Competitive Position 2016

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