Aurum Holdings Ltd in Personal Accessories (United Kingdom)
Aurum Holdings is expected to strive to reposition its Goldsmiths chain in the forecast period, with a more distinctive and upmarket image. It thus aims to differentiate Goldsmiths from competing jewellery and watch specialist retailers, such as H Samuel. The company is expected to focus more heavily on digital marketing in the forecast period, by attempting to build a lifestyle brand appeal for Goldsmiths via storytelling. This may well also result in a stronger focus on boutique.Goldsmiths fas...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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