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Aurum Holdings Ltd in Personal Accessories (United Kingdom)

Aurum Holdings Ltd in Personal Accessories (United Kingdom)

Aurum Holdings is expected to strive to reposition its Goldsmiths chain in the forecast period, with a more distinctive and upmarket image. It thus aims to differentiate Goldsmiths from competing jewellery and watch specialist retailers, such as H Samuel. The company is expected to focus more heavily on digital marketing in the forecast period, by attempting to build a lifestyle brand appeal for Goldsmiths via storytelling. This may well also result in a stronger focus on boutique.Goldsmiths fas...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Personal Accessories market;
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AURUM HOLDINGS LTD IN PERSONAL ACCESSORIES (UNITED KINGDOM)
Euromonitor International
August 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Aurum Holdings Ltd: Key Facts
Summary 2 Aurum Holdings Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Aurum Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Aurum Holdings Ltd: Competitive Position 2015

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