Augen Opticos SA de CV in Eyewear (Mexico)
Over the coming years, Augen Opticos plans to continue leveraging on its vertical integration of research and development and the manufacturing of lenses and frames, which is in order to continue offering competitive products. Due to stronger competition from Asian players within standard lenses, the company is increasingly focusing on the more high-end, margin-rich area of progressive lenses, a product area that saw the launch of three new products in 2015, all being developed in-house. The...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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