Auchan Hipermercados Portugal SA in Retailing (Portugal)
Regardless of the optimistic period the national economy is currently witnessing, and which is driven by Portuguese consumers’ rising purchasing power, attention to price and marketing promotions is well studied and proven in national retailing. In order to meet consumers’ demand trends, Jumbo is certain to focus on the implementation of constant price promotions. Campaigns such as “25 Dias Jumbo” (25 Jumbo Days) have been repeated, the success of which is expected to see the campaign repeated...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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