Athenian Brewery SA in Alcoholic Drinks (Greece)
The company will continue to invest heavily in below- and above-the-line marketing activities over the forecast period in order to retain its leadership in beer and cider/perry. Its primary focus will remain Alfa, which was its best-performing beer brand in terms of total volume sales growth in 2016.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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