During 2016, Malaysian consumers tended to choose Asian speciality drinks because of rising health consciousness among both young consumers and the elderly. Many Malaysians perceive these products as potentially beneficial to their health during hot days as they need to release some heat from their bodies. Thus, Asian specialty drinks increased in off-trade value by 3% in current terms in 2016 as sales reached MYR162 million.
Euromonitor International's Asian Speciality Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Asian Speciality Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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