Asia Pacific Breweries Ltd in Alcoholic Drinks (Singapore)
Asia Pacific Breweries Ltd is set to launch innovative marketing campaigns to strengthen its brand positioning. Furthermore, new product innovations are being launched, featuring local flavours. For example, its local brewery Archipelago Brewery is leveraging on the growing craft beer scene, creating new products such as Singapore Blonde Ale Craft Beer, which consists of the local flavour of pandan. Besides the on-trade channel, this product is also available through internet retailer Redmart, h...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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