The company has invested heavily in its production facilities by modernising its manufacturing lines. The company plans to focus on further strengthening its presence in the on-trade channel through promotions and offering special deals to on-trade operators, such as discounts when companies purchase large quantities. The company will also invest in developing new marketing strategies, giving greater importance to new product developments and advertising.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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