Arpanoosh Co in Alcoholic Drinks (Iran)
Arpanoosh is attempting to take the leading position within non/low alcohol beer from Behnoush Iran. The company has plans to repeat its success in 330ml glass bottles in 1.5-litre PET packaging in order to take the leading position in the category. Launching new flavours and strengthening the position of Istak as a fun drink will be key elements in reaching this goal.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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