Under Armour Inc in Apparel and Footwear (World)
Under Armour Inc, a US-based producer and retailer of performance sportswear, generated astonishing growth over the review period. International expansion, product innovation, strategic sponsorship and a strong perception as an athletic brand drove this dynamism. With a focus on developing its footwear and womenswear offerings, Under Armour is set to broaden its consumer base as it aims to take on Nike Inc for its leading position.
Euromonitor International’s Under Armour Inc in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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