Being originally a wholesaler and retailer of building materials, Armazéns Reis has only recently moved into retailing after Moviflor, a homewares and home furnishing store, declared bankruptcy and was subsequently taken over by Armazéns Reis. Despite experiencing a controversial bankruptcy process, Moviflor is considered a historic furniture and home decoration brand and was acquired by Armazéns Reis as a defined business strategy to reach a younger consumer stratification. As a result, beyond...
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