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Apparel and Footwear in Turkey

Apparel and Footwear in Turkey

Decreasing consumer confidence as a result of political unrest, terrorist attacks and the attempted coup in July 2016 started to recover slowly in 2017. Moreover, Turkey has restored relations with Russia after downing a Russian warplane in 2015. The country expected more Russian tourists in summer 2017, but their numbers did not replace those lost from Western countries and Asia Pacific. However, Turkey continues to have one of the most robust economies in Europe, with one of the fastest-growin...

Euromonitor International's Apparel and Footwear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN TURKEY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Apparel and Footwear Continues To Record Growth in 2017
the Rise of Athleisure
New Brands Intensify Competition
Omnichannel Retailing Grows
the Outlook Is Positive
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Demand for Branded Products Increases
There Is A Growing Trend Towards Organic Products in Childrenswear
the Social Media Boom
Competitive Landscape
Lc Waikiki Magazacilik Hizmetleri Tic As Continues To Lead Childrenswear
the Rise of High-end Brands in Childrenswear
Licensed Products Remain Popular
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
the Scarves Category Constitutes the Majority of Sales
the Hats/caps Category Increases in Popularity
Threats To the Forecast Period Performance
Competitive Landscape
Apparel and Footwear Specialist Retailers Is the Leading Distribution Channel
Lc Waikiki Magazacilik Hizmetleri Continues To Lead Apparel Accessories
Apparel Accessories Is Dominated by Domestic Companies
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Menswear Registers A Weaker Performance Compared With Womenswear in 2017
An Increasing Number of Men Is Giving More Priority To Their Personal Appearance
Men Are Using Internet Retailing More Often
Competitive Landscape
New Brands Intensify Competition
Lc Waikiki Magazacilik Hizmetleri Continues To Lead Menswear
Domestic Players Again Outperform International Companies
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 48 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 49 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 50 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 51 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 52 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 53 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 54 Forecast Sales of Menswear: Volume 2017-2022
Table 55 Forecast Sales of Menswear: Value 2017-2022
Table 56 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 57 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Changing Demographics Shape Womenswear
the Retro Style Will Continue To Be A Key Fashion Trend in Womenswear
Women's Sportswear Continues To Record A Strongly Dynamic Performance
Competitive Landscape
Designer-brand Collaborations Continue
Internet Retailing Registers the Most Dynamic Growth
Product Placement in Turkish Soap Operas Is Used As A Marketing Tool
Category Data
Table 58 Sales of Womenswear: Volume 2012-2017
Table 59 Sales of Womenswear: Value 2012-2017
Table 60 Sales of Womenswear: % Volume Growth 2012-2017
Table 61 Sales of Womenswear: % Value Growth 2012-2017
Table 62 NBO Company Shares of Womenswear: % Value 2013-2017
Table 63 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 64 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 65 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 66 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 67 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 68 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 69 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 70 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 71 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 72 Forecast Sales of Womenswear: Volume 2017-2022
Table 73 Forecast Sales of Womenswear: Value 2017-2022
Table 74 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 75 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Jeans Registers Positive Current Value Growth
Standard Jeans Records the Most Dynamic Performance in 2017
Consumers Are Favouring Both New and Established Styles
Competitive Landscape
Lc Waikiki Magazacilik Hizmetleri Continues To Lead Jeans
Department Stores Is An Important Distribution Channel
An Increasing Number of Fast-fashion Retail Outlets Invests in Jeans
Category Data
Table 76 Sales of Jeans: Volume 2012-2017
Table 77 Sales of Jeans: Value 2012-2017
Table 78 Sales of Jeans: % Volume Growth 2012-2017
Table 79 Sales of Jeans: % Value Growth 2012-2017
Table 80 Sales of Men's Jeans: Volume 2012-2017
Table 81 Sales of Men's Jeans: Value 2012-2017
Table 82 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 83 Sales of Men's Jeans: % Value Growth 2012-2017
Table 84 Sales of Women's Jeans: Volume 2012-2017
Table 85 Sales of Women's Jeans: Value 2012-2017
Table 86 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 87 Sales of Women's Jeans: % Value Growth 2012-2017
Table 88 NBO Company Shares of Jeans: % Value 2013-2017
Table 89 LBN Brand Shares of Jeans: % Value 2014-2017
Table 90 Forecast Sales of Jeans: Volume 2017-2022
Table 91 Forecast Sales of Jeans: Value 2017-2022
Table 92 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 93 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 94 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 95 Forecast Sales of Men's Jeans: Value 2017-2022
Table 96 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 97 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 98 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 99 Forecast Sales of Women's Jeans: Value 2017-2022
Table 100 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 101 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
A Shift From Unbranded Hosiery To Branded Hosiery Is Observed
Non-sheer Hosiery Registers Higher Growth Than Sheer Hosiery
Hosiery Is Secondary To Apparel
Competitive Landscape
Apparel and Footwear Specialist Retailers Continue To Lead
Penti Giyim Leads Hosiery Again in 2017
Different Distribution Channels Provide Different Types of Hosiery
Category Data
Table 102 Sales of Hosiery by Category: Volume 2012-2017
Table 103 Sales of Hosiery by Category: Value 2012-2017
Table 104 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 105 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 106 NBO Company Shares of Hosiery: % Value 2013-2017
Table 107 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 108 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 109 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 110 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 111 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
the Shift From Unregistered and Unbranded Footwear To Branded Footwear Continues
Children's Footwear Registers the Most Dynamic Performance
Demand for Medical and Therapeutic Footwear Is Increasing
Competitive Landscape
Domestic Manufacturers Continue To Have Higher Value Shares Than Multinationals
Ziylan Ayakkabi Again Leads Footwear
Footwear Specialist Retailers That Only Sell Sports Footwear Are the New Focus
Category Data
Table 112 Sales of Footwear by Category: Volume 2012-2017
Table 113 Sales of Footwear by Category: Value 2012-2017
Table 114 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 115 Sales of Footwear by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Footwear: % Value 2013-2017
Table 117 LBN Brand Shares of Footwear: % Value 2014-2017
Table 118 Distribution of Footwear by Format: % Value 2012-2017
Table 119 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 120 Forecast Sales of Footwear by Category: Value 2017-2022
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Interest in Sports Among Turkish Consumers Benefits the Category
the Rise of the Athleisure Trend
Sports-inspired Apparel Is the Fastest-growing Category
Competitive Landscape
Under Armour Emerges in Sportswear
Environmental Issues Represent A New Aspect of Competition
Private Label Is Developing at A Stable Rate in Sportswear
Category Data
Table 123 Sales of Sportswear: Value 2012-2017
Table 124 Sales of Sportswear: % Value Growth 2012-2017
Table 125 NBO Company Shares of Sportswear: % Value 2013-2017
Table 126 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 127 Distribution of Sportswear by Format: % Value 2012-2017
Table 128 Forecast Sales of Sportswear: Value 2017-2022
Table 129 Forecast Sales of Sportswear: % Value Growth 2017-2022

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