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Apparel and Footwear in Norway

APPAREL AND FOOTWEAR IN NORWAY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Price Increases Underpin Growth in Apparel and Footwear
Health, Sustainability and Online Sales Continue To Shape the Category
Leading Players Strengthen Their Positions
Internet Retailing Continues To Develop Strongly, Driven by Foreign Purchases
After Short-lived Uncertainty, Bright Days Are Expected
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Sustainability and Organic Cotton Are Important for Parents
Rising Birth Rates Continue To Boost Volume Sales
Parents' Increasingly Hectic Lifestyles Boost Internet Retailing
Competitive Landscape
Companies With A Strong Presence in Womenswear Govern Sales
Outdoor and Sports-orientated Brands Continue To Gain Value Share
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Foreign Internet Retailing Particularly Strong in Apparel Accessories
Participation in Outdoor Activities Drives Sales of Functional Apparel Accessories
Individualistic and Segmented Clothing Styles Boost Apparel Accessories
Competitive Landscape
International Apparel Giants Benefit From A Large Penetration of the Retail Landscape
Outdoor-orientated Domestic Players Display Booming Growth
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Well-dressed Appearance Is Gradually Gaining in Popularity
Let Men Be Men - the Lumbersexual Trend Remains
Personal Style Varies, But All Are Accompanied by A Sporty Or Healthy Lifestyle
Competitive Landscape
Apparel Giants Govern Value Sales of Menswear in Norway
Domestic Outdoor Brands Gain Popularity As An Everyday Alternative
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Athleisure and A Stronger Focus on Women in Sportswear
Internet Retailing Continues To Gain in Importance
Climate Conditions Boost Value Sales
Competitive Landscape
Low-cost Fast Fashion Brands Continue To Lead Value Sales of Womenswear
Sportswear Brands Develop From A Low Base
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Jeans at the Forefront When It Comes To Sustainability Within Apparel in Norway
Athleisure Putting Pressure on Sales of Jeans
Premium Jeans Gaining at the Expense of Super Premium
Competitive Landscape
Segmentation A Clear Driver in Jeans
Frequent Discounting and Online Sales Blur the Lines Between Price Segments
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Volume 2017-2022
Table 84 Forecast Sales of Jeans: Value 2017-2022
Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Compression Tights Drive Value Sales in 2017
Hosiery Continues To Be the Subject of A High Degree of Commodification
Niche Categories Provide Opportunities for Growth Within Hosiery
Competitive Landscape
Grocery Retailers An Important Channel Within Hosiery
Sportswear Players Continue To Gain Ground
Category Data
Table 95 Sales of Hosiery by Category: Volume 2012-2017
Table 96 Sales of Hosiery by Category: Value 2012-2017
Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Fragmentation Intensifies
Increasingly Active Lifestyles Drive Strong Growth of Sports Footwear
Rising Average Unit Prices Boost Value Sales in 2017
Competitive Landscape
International Sportswear Giants Continue To Strengthen Their Positions
Segmentation Benefits Sports Footwear Brands
the Number of Bankruptcies Within Footwear Specialist Retailers Is Stagnating
Category Data
Table 105 Sales of Footwear by Category: Volume 2012-2017
Table 106 Sales of Footwear by Category: Value 2012-2017
Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Footwear: % Value 2013-2017
Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
Table 111 Distribution of Footwear by Format: % Value 2012-2017
Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Outdoor-orientated Culture Put Emphasis on Durability, Quality and Brand Image
Internet Retailing Continues To Gain in Importance
Government Initiatives To Improve Public Health Boost Sportswear Sales
Competitive Landscape
International Sportswear Giants Drive Performance of Apparel and Footwear
Domestic Lifestyle Brands Govern Sales of Outdoor Apparel and Footwear
the Booming Growth of Active Brands Continues
Category Data
Table 116 Sales of Sportswear: Value 2012-2017
Table 117 Sales of Sportswear: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 120 Distribution of Sportswear by Format: % Value 2012-2017
Table 121 Forecast Sales of Sportswear: Value 2017-2022
Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022

Apparel and Footwear in Norway

After a number of years with more modest price increases, apparel and footwear in Norway has experienced stronger growth in prices since 2015. While 2015 showed the first signs of higher price increases, in 2016 and 2017 stronger price increases have been driving value sales, as opposed to volume sales during previous years. The price increase in 2017, along with a stable volume development, resulted in continued strong value growth in apparel and footwear in Norway. The prolonged period of decl...

Euromonitor International's Apparel and Footwear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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