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Apparel and Footwear in Nigeria

Apparel and Footwear in Nigeria

The potential of apparel and footwear in Nigeria has been limited by very strong second-hand sales as well as sales of undeclared (nonduty-paid) imports and counterfeit products by small retailers. Both second-hand and undeclared import sales make up about 80% of total apparel and footwear worn in Nigeria. Second-hand products are generally referred to as “okrika” and sold through informal retailers, frequently called “bend-down boutiques”. However, with an increase in incomes and the presence o...

Euromonitor International's Apparel and Footwear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN NIGERIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Apparel and Footwear Sales in Nigeria Limited by Second-hand Sales
Poor Nigerian Economy Limits Growth in 2017
Fragmented Competitive Landscape
Internet Retailing of Apparel Is Growing Well
Strong Forecast Growth Expected
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Child Population Growth Expected To Drive Childrenswear Performance
Sales Limited by Competition With Second-hand and Non-duty Paid Products
Baby and Toddler Wear Records the Fastest Growth
Competitive Landscape
Ruff 'n' Tumble Is the Leading Brand in A Fragmented Category
Big Chained Retailers Mr Price and Pep Enjoy Share Growth
Competitive Landscape Is Fragmented
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Urbanisation and A Fashionable Young Population Drive Growth
Other Apparel Accessories Is the Fastest-growing Category in 2017
Belts Is the Largest Seller
Competitive Landscape
Apparel Accessories Is A Fragmented Category
Store Retailers Expected To Help Drive Demand Over the Forecast Period
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Menswear Is Expected To Grow Well As Incomes and Employment Increase
Men's Shirts Is the Key Driver of Menswear Growth in Nigeria
Niche Categories Expected To Grow Well
Competitive Landscape
Tm Lewin Is the Leading Brand in Menswear
Mr Price and Pep Are the Best-performing Brands
Sportswear Brands Have A Good Share
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Womenswear Sees the Largest Sales in Apparel
Western-style Clothing Doing Well
Niche Categories Expected To Do Well
Competitive Landscape
United Nigerian Textiles Ltd Is the Leading Player
Mr Price and Pep Are the Best-performing Brands
Competitive Landscape Is Quite Fragmented
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Demand for Jeans Growing in Line With Urbanisation and A Young Population
Women's Jeans Are More Dynamic
Standard Jeans Are the Most Preferred Type
Competitive Landscape
Pvh Corp Is the Leading Player
Global Brands Competing Well Through Retailing Strategy
Mr Price Apparel Is the Best-performing Player
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Volume 2017-2022
Table 84 Forecast Sales of Jeans: Value 2017-2022
Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Hosiery Is One of the Slowest-growing Products in Apparel
Non-sheer Hosiery Dominates
Competition From Unbranded and Counterfeit Products Threaten Growth
Competitive Landscape
Highly Fragmented Competitive Environment
Store Retailers Expected To Help Drive Demand Over the Forecast Period
Category Data
Table 95 Sales of Hosiery by Category: Volume 2012-2017
Table 96 Sales of Hosiery by Category: Value 2012-2017
Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Footwear Is Growing Well in Nigeria
Women's Footwear Is the Largest Category in Footwear
Children's Footwear Records the Fastest Growth
Competitive Landscape
Sportswear Brands Lead A Fragmented Footwear Category
the Chained Retailers, Mr Price and Pep, Are Performing Well
Fragmentation in the Category Expected To Decline Over the Forecast Period
Category Data
Table 105 Sales of Footwear by Category: Volume 2012-2017
Table 106 Sales of Footwear by Category: Value 2012-2017
Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Footwear: % Value 2013-2017
Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
Table 111 Distribution of Footwear by Format: % Value 2012-2017
Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Sportswear Growing Well in Nigeria
Sports-inspired Apparel and Sports-inspired Footwear Are Fastest Growing
Popularity of Sports Such As Football Help To Drive Sales
Competitive Landscape
Adidas Group Leads Sportswear in Nigeria
A Consolidated Landscape
Consolidation in Sportswear Expected To Decline Over the Forecast Period
Category Data
Table 116 Sales of Sportswear: Value 2012-2017
Table 117 Sales of Sportswear: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 120 Distribution of Sportswear by Format: % Value 2012-2017
Table 121 Forecast Sales of Sportswear: Value 2017-2022
Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022

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