Apparel and Footwear in Hungary

Apparel and Footwear in Hungary
Apparel and footwear sales continued to expand in Hungary in 2019. Spending was fuelled by favourable economic conditions, as the country was among the EU member states posting the highest GDP increases. Employers were also forced to raise wages due to labour shortages, leading to greater spending on apparel and footwear, among other consumer goods. As a result, demand for second-hand products declined, favouring retailers selling new products. Local consumers living in larger towns with higher...

Euromonitor International's Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Apparel and Footwear in Hungary
Euromonitor International
March 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Ongoing growth for apparel and footwear
State plans to revive the local fashion and apparel industry continue
Fast fashion chains continue to characterise apparel and footwear
E-commerce remains the most dynamic channel
Further growth expected for apparel and footwear
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Classic designs remain popular
Practicality and comfort remain important for Hungarian women
Economy and standard segments drive growth
COMPETITIVE LANDSCAPE
Fast fashion retailers strengthen their positions
Pepkor Hungary goes from strength to strength
Calzedonia Hungary stronger in women’s nightwear and underwear
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Men’s tops remain the most popular in 2019
The versatility of men’s shirts drives popularity
Men’s swimwear rebounds
COMPETITIVE LANDSCAPE
Fast fashion chains remain strong in menswear
Pepkor Hungary takes second place
Tízpróba Magyarország extends its lead in men’s swimwear
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Good growth as disposable incomes increase
Parents more inclined to purchase new rather than second-hand childrenswear as the economy improves
Consumers purchase fewer, but higher-quality apparel for boys
COMPETITIVE LANDSCAPE
Pepkor Hungary takes the lead in childrenswear in 2019
Private label also negatively impacted by Pepkor Hungary
Brendon Gyermekáruházak uses price promotions to maintain sales
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2014-2019
Table 50 Sales of Childrenswear by Category: Value 2014-2019
Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Separation of performance apparel from streetwear leads to growth in sports-inspired apparel
Outdoor and performance apparel continue to expand
Sports footwear mirrors the trends in apparel
COMPETITIVE LANDSCAPE
Tízpróba Magyarország extends its lead
Global brands strong in sports footwear
Another strong performance for Marosport in 2019
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2014-2019
Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 63 Distribution of Sportswear by Format: % Value 2014-2019
Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Consumers begin to upgrade to standard and premium jeans in 2019
The first retail volume decline over the review period for super premium jeans
Both men’s and women’s jeans set to grow rapidly
COMPETITIVE LANDSCAPE
H&M Hennes & Mauritz maintains its lead in a fragmented category
LPP Hungary increases its share in standard jeans
Charles Vögele Hungária closes all its stores
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2014-2019
Table 67 Sales of Jeans by Category: Value 2014-2019
Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Jeans: % Value 2015-2019
Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Retail value growth fuelled by demand for quality products
Colourful and vibrant sheer hosiery on trend
Fashion trends drive growth of non-sheer hosiery
COMPETITIVE LANDSCAPE
Calzedonia Hungary extends its lead in hosiery
Lidl Magyarorszag Kereskedelmi extends its share
LPP Hungary moves up the rankings in hosiery
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2014-2019
Table 93 Sales of Hosiery by Category: Value 2014-2019
Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Retailers increasingly regard apparel accessories as a means to boost revenues
Hats/caps increasingly fashionable
Men choose more premium ties
COMPETITIVE LANDSCAPE
Mdo extends its lead in a fragmented category
Private label extends its share
LPP Hungary strengthens its position
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Footwear continues to expand amid favourable conditions
Different drivers for men’s and women’s footwear
Hungarians seek quality, but at affordable prices
COMPETITIVE LANDSCAPE
Deichmann Cipokereskedelmi loses share
Sports footwear brands popular among men
The performance of two players gives an insight into purchasing behaviour for children’s footwear
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2014-2019
Table 113 Sales of Footwear by Category: Value 2014-2019
Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
Table 116 NBO Company Shares of Footwear: % Value 2015-2019
Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
Table 118 Distribution of Footwear by Format: % Value 2014-2019
Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook