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Apparel and Footwear in Hungary

Apparel and Footwear in Hungary

Retail sales of apparel and footwear expanded both in volume and current value terms in Hungary in 2017. Most categories registered positive growth in a highly competitive environment. Besides a higher number of consumers willing to spend more on category’s products, players continued to invest in advertisements and boosted their online presence. In addition, low inflation and a dropping price sensitivity trend encouraged manufacturers to increase their prices, which supported values sales growt...

Euromonitor International's Apparel and Footwear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN HUNGARY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Most Categories in Apparel and Footwear See Expansion
Improving Economic Climate Supports Sales
Strong Competition Helps Performance of Apparel and Footwear
Internet Retailing Among the Best Performers
Future Performance To Be Highly Influenced by Economic Conditions
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Stable Performance for Childrenswear Thanks To Improving Conditions
Growth Still Lags Behind Other Categories
Girls' Apparel Is the Biggest Category
Competitive Landscape
Private Label Remains Popular Despite Growing Disposable Incomes
Pepkor Hungary Kft Registers the Strongest Growth
on Marketing Strategies of Childrenswear Brands
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Latest Trends of Apparel Accessories
Retail Sales of Each Category Expands
Availability in Different Price Ranges Helps Performance of Apparel Accessories
Competitive Landscape
International Players Dominant
Promotional Methods Vary
Distribution Expands
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers Focus More on Male Consumers
Men's Jumpers Sees Biggest Increase in Menswear
Wearing Branded Products Remains A Status Symbol
Competitive Landscape
H&m Remains the Largest Player
Advertisements Focus Increasingly on Men
Counterfeit Products Still Present in Hungary
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Womenswear Remains Key Category Within Apparel
Designers Struggle With Fast Fashion Chains
Changes in Social Relations Help Sales of Womenswear
Competitive Landscape
Fast Fashion Chains Remain Popular
Most Players Register Positive Current Retail Value Growth in 2017
Most Relevant Advertising Campaigns
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Jeans Among the Most Successful Apparel Categories
on Performance of Different Jeans Categories
Latest Jeans Fashion Trends
Competitive Landscape
International Companies Dominate the Category
Multiple Distribution Channels
Players Favour Social and Print Media
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Volume 2017-2022
Table 84 Forecast Sales of Jeans: Value 2017-2022
Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Hosiery Expands Both in Retail Volume and Current Value Terms
Sheer Versus Non-sheer Hosiery
Competitive Landscape
on Most Important Market Players
Promotions of Hosiery Products
Hosiery Remains Fragmented
Category Data
Table 95 Sales of Hosiery by Category: Volume 2012-2017
Table 96 Sales of Hosiery by Category: Value 2012-2017
Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Each Category Within Footwear Sees Current Retail Value Growth
Different Incomes, Different Choices
Manufacturers Expand Product Portfolios To Maintain Consumer Interest
Competitive Landscape
Largest Players Continue To Invest in Advertising
Companies With Biggest Expansions
Sports Brands Among Key Footwear Players
Category Data
Table 105 Sales of Footwear by Category: Volume 2012-2017
Table 106 Sales of Footwear by Category: Value 2012-2017
Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Footwear: % Value 2013-2017
Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
Table 111 Distribution of Footwear by Format: % Value 2012-2017
Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Health Trends Support Expansion of Sportswear
Sports-inspired Apparel Posts Biggest Growth
Most Important Sport Types/events
Competitive Landscape
Most Successful Market Players
Branded Products Versus Private Label and Economy Brands
Investment in Promotions and Adverts Is A Key Issue
Category Data
Table 116 Sales of Sportswear: Value 2012-2017
Table 117 Sales of Sportswear: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 120 Distribution of Sportswear by Format: % Value 2012-2017
Table 121 Forecast Sales of Sportswear: Value 2017-2022
Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022

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