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Apparel and Footwear in Greece

Apparel and Footwear in Greece

The Greek economy remained under significant pressure in 2017. The dramatic depreciation that followed the outbreak of the Greek crisis, drastically reducing consumer incomes and subsequently the sales growth of apparel and footwear, has slowed. However, the recession is far from over. High income and property taxation, reduced salaries and pensions, various austerity measures and high unemployment all led to disposable incomes continuing to shrink even further, while consumer confidence remaine...

Euromonitor International's Apparel and Footwear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN GREECE
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Another Difficult Year for Apparel and Footwear As the Recession Continues
Demand for Casualwear and Sportswear Continues To Drive Growth
Fast Fashion and Sports Brands Are the Big Winners
Internet Retailing Is Gaining Momentum
No Significant Recovery Anticipated Amidst the Ongoing Recession
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby and Toddler Wear Showing Signs of Recovery As the Birth Rate Increases
Growth of Childrenswear Adversely Impacted by Ongoing Economic Uncertainty
Stronger Performances Expected From All Categories Over the Forecast Period
Competitive Landscape
Sales Led by Non-childrenswear-specific Mass-market Brands
Some Children-specific Brands Record A Positive Performance
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Hampered by Adverse Socio-economic Climate
Other Apparel Accessories and Scarves the Best Performers in Volume Terms
Casualwear Trend Poses A Threat To the Growth of Certain Categories
Competitive Landscape
Fast Fashion Brands Increase Their Penetration
Sports Brands Also Gain Share
Apparel Accessory Specialists Continue To Lose Ground
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth Hampered by Adverse Economic Climate
Men's Swimwear Continues To Record Positive But Modest Current Value Growth
Men's Underwear Remains on A Downward Trajectory
Competitive Landscape
Sports Labels Becoming More Popular
Health and Wellness Trend Also Favours Outdoor Apparel
Spd Hellas Leads Men's Swimwear While Ladenis J & B Bros Minerva Remains the Clear Leader in Men's Underwear
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Trends Favouring Casualwear and Sports-inspired Apparel Continue To Drive Demand
Women's Swimwear Performs Well While Women's Underwear Suffers From Maturity
Entry of American Apparel Giants To Help Support Sales
Competitive Landscape
Mass-market Labels Gain Share
Local Chains Also Perform Well in Spite of Harsh Economic Conditions
Calin Remains A Leading Player in Women's Underwear and Swimwear
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Fashion Trends Create Fertile Ground for the Growth of Jeans
Growth Being Driven by Economy Jeans
Women's Jeans Outperforms Men's Jeans
Competitive Landscape
Large Multinational Mass-market Players Continue To Gain Share
Low-priced Brands the Preferred Option
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Volume 2017-2022
Table 84 Forecast Sales of Jeans: Value 2017-2022
Table 85 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 86 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 87 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 88 Forecast Sales of Men's Jeans: Value 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 90 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 91 Forecast Sales of Women's Jeans: Volume 2017-2022
Table 92 Forecast Sales of Women's Jeans: Value 2017-2022
Table 93 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 94 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Fashion Trends and Economic Insecurity Hinder Growth
Non-sheer Hosiery Outperforming Sheer Hosiery
Unorganised Retailing Poses A Threat To Growth
Competitive Landscape
Calin Continues To Lead Sales
Apparel and Sports Brands Outperform Hosiery Specialists
Category Data
Table 95 Sales of Hosiery by Category: Volume 2012-2017
Table 96 Sales of Hosiery by Category: Value 2012-2017
Table 97 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 98 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 99 NBO Company Shares of Hosiery: % Value 2013-2017
Table 100 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 101 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 102 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Footwear Continues To Suffer From the Ongoing Recession
Men's Footwear Posts the Best Performance
Women's and Children's Footwear Set To Continue To Struggle
Competitive Landscape
Sports Brands Continue To Gain Ground
the Response of Non-sports Brands
Local Companies Face Another Difficult Year
Category Data
Table 105 Sales of Footwear by Category: Volume 2012-2017
Table 106 Sales of Footwear by Category: Value 2012-2017
Table 107 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 108 Sales of Footwear by Category: % Value Growth 2012-2017
Table 109 NBO Company Shares of Footwear: % Value 2013-2017
Table 110 LBN Brand Shares of Footwear: % Value 2014-2017
Table 111 Distribution of Footwear by Format: % Value 2012-2017
Table 112 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 113 Forecast Sales of Footwear by Category: Value 2017-2022
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Outdoor Apparel and Footwear Record the Strongest Growth
the Shift Towards Casualwear Benefits Sports Brands
Ongoing Recession Hinders Growth Despite Trends Favouring Sportswear
Competitive Landscape
Nike and Adidas Continue To Lead Sportswear
Adidas Continues To Outperform Nike
Non-sports Brands Gain Share
Category Data
Table 116 Sales of Sportswear: Value 2012-2017
Table 117 Sales of Sportswear: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sportswear: % Value 2013-2017
Table 119 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 120 Distribution of Sportswear by Format: % Value 2012-2017
Table 121 Forecast Sales of Sportswear: Value 2017-2022
Table 122 Forecast Sales of Sportswear: % Value Growth 2017-2022

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