Apparel and Footwear in France
Description
The apparel and footwear market in France underperformed in 2025, impacted by market polarisation and a shift in consumer preferences towards affordability and sustainability. The total retail value for apparel and footwear was EUR37.2 billion, with apparel remaining the largest subcategory. The market is expected to experience ongoing polarisation, with consumers trading up to premium or sustainable products or opting for cheaper, non-essential items. Sustainability and technology will continue...
Euromonitor International's Apparel and Footwear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Apparel and Footwear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
88 Pages
- Apparel and Footwear in France
- Euromonitor International
- January 2026
- List Of Contents And Tables
- APPAREL AND FOOTWEAR IN FRANCE
- EXECUTIVE SUMMARY
- Sustainability and technology are key drivers in apparel and footwear in France
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- CHART 2 Analyst Insight
- INDUSTRY PERFORMANCE
- Fast fashion drives market polarisation and value sales
- Apparel remains the largest subcategory despite a slowdown in growth
- Sportswear drives growth with sustainability and technology
- CHART 3 Naumy Flash - the New Local Store-Based Retailer vs Pure Players in Fast Fashion
- WHAT’S NEXT?
- Ongoing market polarisation and a demand for affordability will shape apparel and footwear
- Sustainability and technology are expected to influence product innovation
- Omnichannel strategies will remain key to players success
- COMPETITIVE LANDSCAPE
- Omnichannel strategies support the position of leading brands in apparel and footwear
- Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
- CHANNELS
- Specialist retailers and retail e-commerce offer strong product selections and competitive prices
- Omnichannel strategies and affordability are key drivers of sales
- PRODUCTS
- AI and tech innovation drives product customisation
- CHART 4 The Gen AI from Imki Helps To Create the Jonak’s Laces More Capsule Collection
- Sustainability and inclusivity influence product design
- CHART 5 Marine Serre – a Sustainable Luxury Local Brand that Creates with Durable Linen
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in France 2025
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in France 2025
- CHART 9 Consumer Landscape in France 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CHILDRENSWEAR IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Lower birth rates and reduced spending drive market decline
- CHART 10 Key Trends 2025
- INDUSTRY PERFORMANCE
- Lower birth rates and budget constraints reshape childrenswear
- CHART 11 Analyst Insight
- Newborn gifting culture fosters long-term brand loyalty
- WHAT’S NEXT?
- Parental demand for quality and affordability are expected to accelerate the second-hand market
- CHART 12 Smala, the Local Second-Hand Online Platform, Forges Ahead with a New Clothes Range
- Gender-neutral designs and minimalism will influence a shift in childrenswear
- COMPETITIVE LANDSCAPE
- Kiabi Europe SAS and Okaïdi Groupe maintain their leads through sustainable strategies
- Acquisitions and closures highlight challenging market conditions
- CHANNELS
- Convenience and price fuel the shift towards online channels
- Primark expands its store network while maintaining competitive pricing
- CHART 13 Primark Defies E-Commerce Trend with Low-Priced Sustainable Basics
- PRODUCTS
- Kiabi bolsters its leadership with sustainability and innovation
- Technology reshapes design and customer engagement
- CHART 14 Jules and Its Collection Made by Gen AI For Young Teenagers
- COUNTRY REPORTS DISCLAIMER
- APPAREL ACCESSORIES IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sustainability, innovation, and polarisation drive sales of apparel accessories
- CHART 15 Key Trends 2025
- CHART 16 Analyst Insight
- INDUSTRY PERFORMANCE
- Growth for apparel accessories is driven by tourism, sports, and seasonal demand
- Demand for luxury and affordable options drives market polarisation
- CHART 17 LEGEND Beeswax-Black Black Diamond 2025 - Flexibility, Robustness and Insulation
- CHART 18 New Era Caps Sold at Discounted Prices in 2025
- WHAT’S NEXT?
- Stable economic growth will support continued demand for apparel accessories
- Demand for both affordability and luxury items is expected to drive sales
- Sustainability is set to be a core drive of sales and innovation
- COMPETITIVE LANDSCAPE
- Leading brands maintain their positions through ongoing innovation
- Sustainable innovations and strategic partnerships drive future growth
- CHANNELS
- Retail channels adapt to retail e-commerce growth and value competition
- Retail e-commerce gains ground as value and convenience drive demand
- PRODUCTS
- The La Vie est Belt offers a sustainable accessory crafted from recycled materials
- CHART 19 La Vie est Belt, a Local Belt Made from Bicycle Tires
- COUNTRY REPORTS DISCLAIMER
- MENSWEAR IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for menswear is driven by sustainability and innovation
- CHART 20 Key Trends 2025
- CHART 21 Analyst Insight
- INDUSTRY PERFORMANCE
- Menswear balances modern casual with the vintage style resurgence
- Eco-conscious consumers favour sustainable and convenient options
- CHART 22 Asphalte Le Nouvel Uniforme – a Sustainable and Convenient Concept for the Summer
- WHAT’S NEXT?
- Brands are expected to blend style and practicality to capture the swimwear market
- Environmental awareness is set to shape consumer purchasing decisions
- CHART 23 Neo-Worker Style by Le Temps des Cerise
- COMPETITIVE LANDSCAPE
- Decathlon leads the highly fragmented market with a focus on sportswear
- Product innovation and celebrity partnerships are among key competitive strategies
- CHANNELS
- Sports retailers grow through online sales and athleisure demand
- Pop-up stores help to revitalise the image of department stores
- Retail e-commerce gains traction as consumers increasingly value convenience
- PRODUCTS
- Dior uses technology for virtual try-on sessions
- CHART 24 Jules Launches Generative AI-Designed Retro Collection
- Brands embed sustainability in their core business mission
- COUNTRY REPORTS DISCLAIMER
- WOMENSWEAR IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Market polarisation shapes womenswear with luxury and online growth
- CHART 25 Key Trends 2025
- INDUSTRY PERFORMANCE
- The womenswear market is polarised with premium and ultra-fast fashion
- CHART 26 Analyst Insight
- De-consumption drives the rise of second-hand fashion platforms
- WHAT’S NEXT?
- The advertising ban for ultra-fast fashion is expected to impact the forecast period
- CHART 27 First Shein Store Opening Met by Major Public Backlash
- The government repair bonus will reinforce the value of product lifespan and sustainability
- Resale platforms are expected to fuel circular fashion growth
- COMPETITIVE LANDSCAPE
- Shein ‘s responsive model supports strength in fast fashion
- Groupe Beaumanoir acquires Jennyfer to strengthen market position
- CHANNELS
- Retail e-commerce growth is driven by Shein, Amazon and Zalando
- Mango expands physical stores to target younger consumers, while H&M counters Zara with new flagship store
- PRODUCTS
- Sustainability and inclusivity drive product innovation in womenswear
- CHART 28 Marine Serre – a Luxury Local Brand that Creates with Durable Linen
- Mango introduces AI virtual fashion assistant
- CHART 29 Mango Launches AI-Powered Stylist for Personalised Shopping
- COUNTRY REPORTS DISCLAIMER
- JEANS IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Polarisation and sustainability shape jean sales in France
- CHART 30 Key Trends 2025
- CHART 31 Analyst Insight
- INDUSTRY PERFORMANCE
- Volume declines during budget pressures, yet affordable options show resilience
- Market polarisation drives success at both ends of the scale
- Premium and sustainable options gain traction in jeans
- CHART 32 Kiabi Lauches a Made in France Jean Priced at EUR35 in 2025
- WHAT’S NEXT?
- Sustainable and comfort-focused strategies are expected to drive growth
- Economy jeans will remain the largest subcategory, while premium jeans drive growth
- COMPETITIVE LANDSCAPE
- Fragmentation persists in jeans despite strong brand leaders
- CHART 33 Zorzetto 161N - Locally Made “Suit Jeans” that Breaks the Codes In 2025
- Opportunities for brands to focus on sustainability and local production
- CHANNELS
- Apparel and footwear specialists lead jeans distribution despite a fall in share
- Convenience and affordability support jean sales through retail e-commerce
- PRODUCTS
- Sustainable materials and local production drive innovation
- CHART 34 Atelier Tuffery – New Spring 2025 Collection Made from Organic Cotton and Hemp
- COUNTRY REPORTS DISCLAIMER
- HOSIERY IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Polarisation and sustainability shape growth in hosiery in France
- CHART 35 Key Trends 2025
- CHART 36 Analyst Insight
- INDUSTRY PERFORMANCE
- Volume sales decline as consumers polarise between premium and affordable options
- Non-sheer hosiery leads sales as consumers appreciate its everyday appeal
- Cygnes innovates with eco-friendly, Made in France hosiery
- CHART 37 Cygnes, the Local Brand with Curvy Lines and Innovative Eco-Friendly Process
- WHAT’S NEXT?
- Local brands are set to drive sustainable hosiery sales through innovation
- Non-sheer hosiery will maintain its lead as sheer products face declining demand
- Sustainable production methods will fuel growth in sheer hosiery alternatives
- COMPETITIVE LANDSCAPE
- The fragmented hosiery market sees gains for online and accessible premium players
- Leading brands maintain share through innovation and a focus on sustainability
- CHART 38 Wolford Twenties Econyl: Sustainable and Safe Bet Against Low-Cost Tights
- CHANNELS
- Discounters and sport goods stores drive offline sales growth in 2025
- E-commerce growth and aggressive online promotions drive hosiery sales in France
- CHART 39 Espace-des-marques.com: Daily Slashed Prices Promotions for Bargain Hunters
- COUNTRY REPORTS DISCLAIMER
- FOOTWEAR IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for footwear is driven by innovation and sustainability
- CHART 40 Key Trends 2025
- CHART 41 Analyst Insight
- INDUSTRY PERFORMANCE
- AI, tech innovation and personalisation support sales of footwear in 2025
- Women's footwear leads the market despite rising price sensitivity
- Men's footwear records dynamic growth supported by AI and technology
- WHAT’S NEXT?
- Trainers and sporting events are set to drive growth in French footwear
- Women's footwear will maintain its lead while children’s footwear recovers
- Sustainability and omnichannel strategies are set to shape the future of footwear
- COMPETITIVE LANDSCAPE
- Nike retains its leading position through ongoing innovation and sustainability efforts
- Innovative launches focus on vintage and retrofuturism designs
- CHART 42 New Balance Abzorb 2000, Inspired by 2000sof Dad Shoes
- CHANNELS
- Apparel and footwear specialists drive sales, however, price sensitivity impacts smaller stores
- Retail e-commerce gains traction with fast and flexible shopping
- PRODUCTS
- Sustainable innovations redefine footwear with eco-friendly designs
- CHART 43 Hermès Clogs in Glossy Beige Calfskin with Clean Lines and Adjustable Strap
- AI and 3D printing drive hyper-personalised footwear in 2025
- CHART 44 Gen AI from Imki Helps to Create Jonak’s Laces More Capsule Collection
- COUNTRY REPORTS DISCLAIMER
- SPORTSWEAR IN FRANCE
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Athleisure wear remains key to sustained market growth for sportswear
- CHART 45 Key Trends 2025
- INDUSTRY PERFORMANCE
- Olympics and athleisure wear boost sportswear growth
- Brands transform running shoes into fashionable lifestyle items
- Authenticity and relatable stories redefine branding strategies
- CHART 46 Celio and Lucas Pouille – Allowing Everyday Athletes to Feel Like Champions
- WHAT’S NEXT?
- Hyrox is expected to drive the new wave of fitness and sportswear innovation
- Sportswear and luxury fashion will drive fusion-driven growth
- Eco-conscious consumers are set to favour transparent and sustainable brands
- CHART 47 NOLT, the Jersey that Never Dies
- COMPETITIVE LANDSCAPE
- adidas challenges Nike’s leadership with popular lifestyle models
- CHART 48 Analyst Insight
- Major acquisitions reshape the competitive landscape
- Activewear designers blends affordability, trend and performance needs
- CHANNELS
- Sport superstores increase footfall with contrasting retail strategies
- Sports stores boost online sales and digital reach as Decathlon’s new platform enhances omnichannel experience
- PRODUCTS
- Technological advancements reshape sportswear industry standards
- CHART 49 XPlorer Ultra, the 3D Printed Performance Footwear Designed by Gen AI
- COUNTRY REPORTS DISCLAIMER
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