Apparel and Footwear in ColombiaRetail volume sales of apparel and footwear fell significantly mid-way through the review period due to a decline in consumer confidence following a rise in VAT, which forced consumers to be more cautious about spending decisions and prioritise products considered to be essential. However, volume sales resumed growth in 2018 as the Colombian economy showed signs of recovery. In a bid to boost the apparel and footwear market, the government invested COP90 billion towards the end of the review per...
Euromonitor International's Apparel and Footwear in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Apparel and Footwear in Colombia
- Euromonitor International
- March 2020
- List OF CONTENTS AND TABLES
- EXECUTIVE SUMMARY
- Demand for apparel and footwear boosted by recovering economy
- Line between sportswear and fashion continues to blur
- Growing focus on sustainable production
- Growth prospects attract investment and new players
- Price sensitivity remains widespread among Colombian consumers
- MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
- Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- DEFINITIONS
- SOURCES
- Summary 1 Research Sources
- HEADLINES
- PROSPECTS
- Rising demand for functional and stylish apparel boosts value sales
- Introduction of new innovative styles and materials supports demand
- Development of e-commerce offers convenience and reduced purchasing times
- COMPETITIVE LANDSCAPE
- Growing competition from higher quality private label ranges
- Colombian brands well positioned to compete with global rivals
- Social media revolution helps small businesses gain sales share
- CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2014-2019
- Table 14 Sales of Womenswear by Category: Value 2014-2019
- Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
- Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
- Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
- Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
- Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
- Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
- Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
- Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
- Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Continued shift to more casual wear fuelling menswear fashion trends
- Demand for men’s shirts, tops and jumpers boosted by discounting activity
- Growing focus on comfort over style among male consumers
- COMPETITIVE LANDSCAPE
- Commitment to innovation helps Arturo remain in pole position
- Fragmented nature of category supports smaller players
- Presence of global players boosted by fast fashion trend
- CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2014-2019
- Table 32 Sales of Menswear by Category: Value 2014-2019
- Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
- Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
- Table 35 NBO Company Shares of Menswear: % Value 2015-2019
- Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
- Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
- Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
- Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
- Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
- Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
- Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
- Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
- Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
- Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
- Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Expanding ranges help to fuel interest of parents in childrenswear
- Focus on new trendy products as brands respond to adult fashion trends
- Expansion of adult brands into childrenswear boosts value sales
- COMPETITIVE LANDSCAPE
- Offcorss leverages product promotions and online presence to boost sales
- Growing competition from global fast fashion players
- Local players looking to expand their share of sales
- CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2014-2019
- Table 50 Sales of Childrenswear by Category: Value 2014-2019
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
- Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
- Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
- Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
- Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Demand boosted by sports and athleisure style trends
- Crackdown on contraband sales helps to boost performance footwear
- Athleisure trend fuels sports-inspired apparel sales
- COMPETITIVE LANDSCAPE
- adidas leverages extensive distribution and innovation to lead sales
- New brands enter category with diverse operating models
- Strong growth potential attracts leading retailers
- CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2014-2019
- Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
- Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
- Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
- Table 63 Distribution of Sportswear by Format: % Value 2014-2019
- Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Shift towards other apparel categories negatively impacts demand
- Price competition fuelled by intensifying competition
- Adoption of casual office dress codes boosts demand
- COMPETITIVE LANDSCAPE
- Branded players face strong competition from counterfeit products
- Growing interest in fast fashion players boosts global brand share
- Producers continue to focus more on sustainability
- CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2014-2019
- Table 67 Sales of Jeans by Category: Value 2014-2019
- Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
- Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
- Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
- Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
- Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
- Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
- Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
- Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
- Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
- Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
- Table 78 NBO Company Shares of Jeans: % Value 2015-2019
- Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
- Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
- Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
- Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
- Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
- Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
- Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
- Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
- Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
- Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
- Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Health awareness fuels sports-orientated footwear and non-sheer hosiery sales
- Sheer hosiery sales boosted by efforts to extend consumer base
- Socks increasingly perceived as fashion accessories
- COMPETITIVE LANDSCAPE
- New player Calzedonia gaining share via multi category approach
- Intense competition from economy focused private label ranges
- Strong local production results in high sales fragmentation
- CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2014-2019
- Table 93 Sales of Hosiery by Category: Value 2014-2019
- Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
- Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
- Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
- Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
- Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
- Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Adoption of new global fashion trends fuels demand for apparel accessories
- Image awareness and personalisation trends boost hats/caps and gloves sales
- Producers looking to expand into new sales channels
- COMPETITIVE LANDSCAPE
- Growth of local brands boosts interest in apparel accessories
- Widespread availability of cheap alternatives limits private label sales
- Growing range of smaller niche brands to choose from
- CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
- Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
- HEADLINES
- PROSPECTS
- Decline in availability of contraband goods boosts sales
- Growing demand for new innovative materials
- Performance negatively impacted by new legislation and tax reform
- COMPETITIVE LANDSCAPE
- New athleisure trends boost position of sportswear players
- Cueros Vélez gaining share via investment in innovation and distribution
- Widespread availability of counterfeit goods continues to limit sales
- CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2014-2019
- Table 113 Sales of Footwear by Category: Value 2014-2019
- Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
- Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
- Table 116 NBO Company Shares of Footwear: % Value 2015-2019
- Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
- Table 118 Distribution of Footwear by Format: % Value 2014-2019
- Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
- Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024