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Apparel and Footwear in Brazil

Apparel and Footwear in Brazil

The record current value growth registered in 2017 in apparel and footwear could not be sustained in 2018. Most of the growth in 2017 was derived from repressed demand from lower-income consumers, who had postponed purchases. Another growth driver was the government concession of the income tax funds (FGTS) of finished employment contracts accumulated until 2015. By contrast, 2018 saw several negative events. During May, the national truckers’ strike severely impacted the supply chain, delaying...

Euromonitor International's Apparel and Footwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN BRAZIL
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable
the Competition Intensifies, Leveraging Innovations To Differentiate
Fiercer Competition Results in Strategic Mistakes
E-commerce Grows Strongly, But Factors Limit Growth
Soft Economic Improvements Demand More Sophisticated Strategies for Growth
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Brazilians Typically Purchase Baby and Toddler Wear for Gifting
Girls' Apparel Remains the Biggest Category Within Childrenswear
Licensing Boosts Sales and Is Starting To Influence Adults' Wardrobes
Competitive Landscape
A Fragmented Category Counts on Niche Areas To Intensify Competitiveness
Gender Blurring Is Becoming Nationally Debated and Is Gaining Space
the Rise of Licensing
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2013-2018
Table 14 Sales of Childrenswear by Category: Value 2013-2018
Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Apparel Accessories Recovers Its Growth Path
Potential for Growth in the Forecast Period
Competitive Landscape
Fragmented Environment, Led by Fast Fashion Retailers
Niche Brands Are Expected To Increase Their Presence in the Coming Years
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Headlines
Prospects
the Popularity of Jeans in Menswear in Brazil
Menswear Is Expected To See Strong Growth in the Forecast Period
More Relaxed Dress Codes Favour Sportswear and Athleisure
Competitive Landscape
Internet Retailing Is Successful Both With and Without Stores
Internet Retailing Is Expected To Grow, Increasing the Competition
New Approaches Aim To Enhance Product Diversity and the Shopping Experience
Category Data
Table 33 Sales of Menswear by Category: Volume 2013-2018
Table 34 Sales of Menswear by Category: Value 2013-2018
Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Menswear: % Value 2014-2018
Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Women Are the Main Apparel Shoppers, Remaining Cautious and Conservative
Plus-size Is Becoming Increasingly Relevant
Despite Slow Growth, 2018 Brings Innovations and Channel Integration
Competitive Landscape
C&a Leads in Terms of Innovation, With More Initiatives in 2018
Renner Also Launches Novelties and Expands Its Family of Brands
Marisa Focuses on Women and E-commerce
Category Data
Table 51 Sales of Womenswear by Category: Volume 2013-2018
Table 52 Sales of Womenswear by Category: Value 2013-2018
Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Jeans Outperforms the Category, Growing Even During the Economic Crisis
Special Features Are Especially Popular, Boosting Sales of Higher-priced Jeans
A Positive Performance Expected for All Price Platforms in Jeans
Competitive Landscape
Large Retailers Continue To Dominate the Competitive Landscape
Levi's Increases Local Production
Store Openings by Levi's
Category Data
Table 69 Sales of Jeans by Category: Volume 2013-2018
Table 70 Sales of Jeans by Category: Value 2013-2018
Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
Table 74 Sales of Men's Jeans by Category: Value 2013-2018
Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
Table 78 Sales of Women's Jeans by Category: Value 2013-2018
Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Jeans: % Value 2014-2018
Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023
Headlines
Prospects
Only Slow Growth Is Seen in 2018
Sales of Hosiery Are Expected To Recover, But at A Slow Pace
Competitive Landscape
Cheaper Products Are Perceived As Less Resistant and See Weaker Performances
Performance Products and Conceptual Niche Brands Become More Popular
Category Data
Table 95 Sales of Hosiery by Category: Volume 2013-2018
Table 96 Sales of Hosiery by Category: Value 2013-2018
Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023
Headlines
Prospects
Men's Footwear Is Expected To Post the Fastest Growth in the Forecast Period
Possibilities Are Offered by Technological Advances
Co-creation, Customisation and Niches Are Expected To Become More Important
Competitive Landscape
Alpargatas Sees Volume Growth and Posts A Strong Value Share
Nike Recovers the Lead in Sports Footwear
Increasing Competition in Sports Footwear
Category Data
Table 105 Sales of Footwear by Category: Volume 2013-2018
Table 106 Sales of Footwear by Category: Value 2013-2018
Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Footwear: % Value 2014-2018
Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
Table 111 Distribution of Footwear by Format: % Value 2013-2018
Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023
Headlines
Prospects
Brazil's Slow Economic Recovery Leads To A Weak Performance
Major Brands Announce More Investment in Local Production, Reducing Prices
Athleisure Continues To Influence Sales
Competitive Landscape
Nike Remains the Leading Brand in Sportswear in Brazil
Adidas Do Brasil Remains the Leading Company
Under Armour's Successful Strategy Leads To Strong Growth
Category Data
Table 116 Sales of Sportswear by Category: Value 2013-2018
Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 120 Distribution of Sportswear by Format: % Value 2013-2018
Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

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