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Apparel and Footwear in Austria

Apparel and Footwear in Austria

Apparel and footwear retail registered moderate value growth in 2017. Although the Austrian economy showed signs of recovery and the unemployment rate dropped, consumers still remained price sensitive and selective in their spending. Although the Austrian government introduced a tax reform in January 2016 that offered tax relief to a large number of Austrians, they spent the extra cash on cars, holidays and personal savings in 2016.

Euromonitor International's Apparel and Footwear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN AUSTRIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Apparel and Footwear Registers A Moderate Performance
Austrian Economy Is Growing Again
Changing Weather Patterns Impact Demand and Smart Technology Is Growing
Apparel and Footwear Retail Is Congested, But Online Retailing Is Seeing Rapid Growth
Moderate Growth Expected in the Forecast Period
Market Data
Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Parents Are Cautious With Their Spending
Trust in Brands Is A Key Factor
Child Population Remains Low
Competitive Landscape
Childrenswear Competitive Landscape Is Fragmented
Apps To Make Shopping Easy
Category Data
Table 13 Sales of Childrenswear by Category: Volume 2012-2017
Table 14 Sales of Childrenswear by Category: Value 2012-2017
Table 15 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 16 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 18 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 19 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 20 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022
Headlines
Prospects
Low Brand Loyalty in Apparel Accessories
Apparel Accessories Are Being Reinvented
Smart Technology Will Be Featured in Future
Competitive Landscape
Well-known Retail Brands Lead the Category
Competition Will Intensify
Category Data
Table 23 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 24 Sales of Apparel Accessories by Category: Value 2012-2017
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Headlines
Prospects
Per Capita Spending Is Low
Online Services for Menswear Appear on the Scene
Data Gathering Through Websites and Social Media To Help Retailers Offer Men More Personalised Service
Competitive Landscape
Competitive Landscape Undergoing Rapid Changes
High Fashion/style Turnover and Affordable Prices Enhance Attraction To Fast Fashion Retailers and Discounters
Underwear and Swimwear Are Less Fragmented
Category Data
Table 33 Sales of Menswear: Volume 2012-2017
Table 34 Sales of Menswear: Value 2012-2017
Table 35 Sales of Menswear: % Volume Growth 2012-2017
Table 36 Sales of Menswear: % Value Growth 2012-2017
Table 37 NBO Company Shares of Menswear: % Value 2013-2017
Table 38 LBN Brand Shares of Menswear: % Value 2014-2017
Table 39 NBO Company Shares of Men's Nightwear: % Value 2013-2017
Table 40 LBN Brand Shares of Men's Nightwear: % Value 2014-2017
Table 41 NBO Company Shares of Men's Outerwear: % Value 2013-2017
Table 42 LBN Brand Shares of Men's Outerwear: % Value 2014-2017
Table 43 NBO Company Shares of Men's Swimwear: % Value 2013-2017
Table 44 LBN Brand Shares of Men's Swimwear: % Value 2014-2017
Table 45 NBO Company Shares of Men's Underwear: % Value 2013-2017
Table 46 LBN Brand Shares of Men's Underwear: % Value 2014-2017
Table 47 Forecast Sales of Menswear: Volume 2017-2022
Table 48 Forecast Sales of Menswear: Value 2017-2022
Table 49 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 50 Forecast Sales of Menswear: % Value Growth 2017-2022
Headlines
Prospects
Wardrobes Filled To Capacity
Finding the Right Apparel Size Is Difficult
Large Sizes Are Popular
Competitive Landscape
Strong Competition in Womenswear
Fast Fashion and Discounters Are the Most Successful
Women's Underwear and Swimwear Enjoy Strong Demand in A Fragmented Landscape
Category Data
Table 51 Sales of Womenswear: Volume 2012-2017
Table 52 Sales of Womenswear: Value 2012-2017
Table 53 Sales of Womenswear: % Volume Growth 2012-2017
Table 54 Sales of Womenswear: % Value Growth 2012-2017
Table 55 NBO Company Shares of Womenswear: % Value 2013-2017
Table 56 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 57 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 59 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 61 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 62 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 63 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 64 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 65 Forecast Sales of Womenswear: Volume 2017-2022
Table 66 Forecast Sales of Womenswear: Value 2017-2022
Table 67 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 68 Forecast Sales of Womenswear: % Value Growth 2017-2022
Headlines
Prospects
Jeans Are Fashion Classics
Smart Technology Expected To Permeate Jeans
Apps Such As Likeaglove.me Use Smart Leggings To Measure Body Shapes
Competitive Landscape
Stiff Competition in the Category
Strong Marketing Activities, Frequent Launches Drive Consumer Zeal for Jeans But Competition Erodes Value Growth
Environmentally Safe and Ethical Manufacturing Practices Are A Priority
Category Data
Table 69 Sales of Jeans: Volume 2012-2017
Table 70 Sales of Jeans: Value 2012-2017
Table 71 Sales of Jeans: % Volume Growth 2012-2017
Table 72 Sales of Jeans: % Value Growth 2012-2017
Table 73 Sales of Men's Jeans: Volume 2012-2017
Table 74 Sales of Men's Jeans: Value 2012-2017
Table 75 Sales of Men's Jeans: % Volume Growth 2012-2017
Table 76 Sales of Men's Jeans: % Value Growth 2012-2017
Table 77 Sales of Women's Jeans: Volume 2012-2017
Table 78 Sales of Women's Jeans: Value 2012-2017
Table 79 Sales of Women's Jeans: % Volume Growth 2012-2017
Table 80 Sales of Women's Jeans: % Value Growth 2012-2017
Table 81 NBO Company Shares of Jeans: % Value 2013-2017
Table 82 LBN Brand Shares of Jeans: % Value 2014-2017
Table 83 Forecast Sales of Jeans: Value 2017-2022
Table 84 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 85 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 86 Forecast Sales of Men's Jeans: Volume 2017-2022
Table 87 Forecast Sales of Men's Jeans: Value 2017-2022
Table 88 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022
Table 89 Forecast Sales of Men's Jeans: % Value Growth 2017-2022
Table 90 Forecast Sales of Women's Jeans: Value 2017-2022
Table 91 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022
Table 92 Forecast Sales of Women's Jeans: % Value Growth 2017-2022
Headlines
Prospects
Hosiery Faces Saturation With Discounting, Sales Constraining Value Growth
Impulse Buying Is High and Helpful
Consumer Preference Is for Comfortable Hosiery
Competitive Landscape
A Large Number of Companies Target Hosiery
Value-added Products Are Important
Manufacturers Looking at Premium Category
Category Data
Table 93 Sales of Hosiery by Category: Volume 2012-2017
Table 94 Sales of Hosiery by Category: Value 2012-2017
Table 95 NBO Company Shares of Hosiery: % Value 2013-2017
Table 96 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 97 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 98 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 99 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 100 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022
Headlines
Prospects
Footwear Is A Fashion Accessory
Fashion Fads Will Drive Demand More Than Quality Or Brands
New Uses for Footwear
Competitive Landscape
Stiff Competition in Footwear
the Fall of A Traditional Footwear Retailer
Category Data
Table 101 Sales of Footwear by Category: Volume 2012-2017
Table 102 Sales of Footwear by Category: Value 2012-2017
Table 103 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 104 Sales of Footwear by Category: % Value Growth 2012-2017
Table 105 NBO Company Shares of Footwear: % Value 2013-2017
Table 106 LBN Brand Shares of Footwear: % Value 2014-2017
Table 107 Distribution of Footwear by Format: % Value 2012-2017
Table 108 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 109 Forecast Sales of Footwear by Category: Value 2017-2022
Table 110 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 111 Forecast Sales of Footwear by Category: % Value Growth 2017-2022
Headlines
Prospects
Sportswear Is A Mainstream Fashion Trend
Smart Technology Is Transforming Sportswear
Apps Help Brands To Reach Young Consumers
Competitive Landscape
H&m, Adidas, Nike and Puma Lead in Highly Fragmented Arena
Athleisure Trends Inspire Apparel Retailers To Expand Into Sportswear
Category Data
Table 112 Sales of Sportswear: Value 2012-2017
Table 113 Sales of Sportswear: % Value Growth 2012-2017
Table 114 NBO Company Shares of Sportswear: % Value 2013-2017
Table 115 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 116 Distribution of Sportswear by Format: % Value 2012-2017
Table 117 Forecast Sales of Sportswear: Value 2017-2022
Table 118 Forecast Sales of Sportswear: % Value Growth 2017-2022

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