Anta (China) Co Ltd in Apparel and Footwear (China)
Anta will strengthen its multibrand strategy in four key sports markets, namely running, basketball, cross-training and football, together with new technologies to boost product efficiency for both enthusiasts and athletes. Meanwhile, the company plans to optimise its omnichannel distribution strategy, to further achieve the integration of online and offline stores for maximum benefits and profits.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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