In 2017 analgesics experienced similar current value growth to 2016. The main story in 2017 was the launch of chewable ibuprofen targeted towards children. Due to the stagnant birth rate, the launch by GlaxoSmithKline Consumer Healthcare New Zealand targeted children (rather than infants); in particular, the peak birth group of babies born over 2007/2008, which are now nearing 10 years old. Over the review period, a number of submissions to get paediatric analgesics switched from pharmacy-only t...
Euromonitor International's Analgesics in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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