Analgesics saw current value growth of 6% in 2016, following a much steeper rise of 12% recorded in 2015. The slowdown of this category’s development is explained on the one hand by the decline in the price of medicines in general in 2016, as a result of the reduction of the VAT rate from 24% to 9%, in effect since January 2016. On the other hand the intense promotional activity of producers did not have such high yield as before, despite the continuous promotional activity of OTC medicines. Rom...
Euromonitor International's Analgesics in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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