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Analgesics in Kenya

Analgesics in Kenya

While consumers in Kenya have traditionally used a range of analgesics to treat different ailments, this is slowly changing as players engage in active marketing and position their products as a solution for a wider range of pain relief. To promote growth, manufacturers will continue to position their products as offering multiple relief from various ailments to encourage product purchase and consumption, with the shift away from the use of analgesics for specific ailments expected to continue.BRBREuromonitor International's Analgesics in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: Systemic Analgesics, Topical Analgesics/Anaesthetic. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Analgesics market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


ANALGESICS IN KENYA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Advertising Promotes Analgesic Sales
Counterfeiting Affects Category Growth
Expansion of Modern Retailers Boosts Sales
Competitive Landscape
Analgesics Continues To Be Led by International Players
Kenyan Players Increasing Distribution
Players Invest in Marketing in Bid To Maintain Sales Share
Category Data
Table 1 Sales of Analgesics by Category: Value 2012-2017
Table 2 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 3 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 4 NBO Company Shares of Analgesics: % Value 2013-2017
Table 5 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 6 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 7 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Executive Summary
Consumer Health Sales Continue To Grow in 2017
Changing Consumer Lifestyles Influencing Consumer Health
GlaxoSmithKline East Africa Continues To Lead Market in 2017
Chemists/pharmacies Continue To Dominate Distribution
Positive Growth Expected for Consumer Health in Kenya
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017
Market Data
Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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