AmorePacific Corp in Beauty and Personal Care (South Korea)
Over the forecast period, AmorePacific Corp is expected to focus on product quality as well as product innovations. As the company suffered from the CMIT/MIT substance incident in 2016, AmorePacific will focus its efforts on repairing its negative image among consumers. New brands may be launched and the current oral care brands, Median and Pine Salt, may be renewed. Changes will vary from simple packaging to brands being discontinued.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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