Amerta Indah Otsuka PT in Health and Wellness (Indonesia)
After a challenging outcome for its 2015 product launch of the Ionessence variant of its popular sports drink, Pocari Sweat, rather than implementing further product launches, Amerta Indah Otsuka is likely to pursue a strategy of aggressive marketing of its products in retail stores such as hypermarkets, as well as advertising on TV and social media.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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