AmBank Group in Financial Cards and Payments (Malaysia)
AmBank Group is focusing on opening new branches in Malaysia, order to improve consumer accessibility to its products and services. Customer retention and loyalty are set to be key performance drivers, especially given the intense competition within the credit cards category. Moreover, it also planning to offer more products and services in order to boost the level of convenience it offers to consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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