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Altex Romania SRL in Retailing (Romania)

Altex Romania SRL in Retailing (Romania)

Altex Romania is the leader in electronics and appliance specialist retailers, operating the brands Altex and Media Galaxy in two formats, with Media Galaxy accounting for a bigger sales area. The adoption of an omnichannel strategy was an important step taken by the company. This move will enable consumers to make online purchases in-store, whilst also using its internet retailing site to highlight its extensive range and low prices. Consumers are increasingly researching products in offline st...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Altex Romania SRL: Share of Sales Generated by Internet Retailing 2014-2016
    Private Label
    Summary 2 Altex Romania SRL: Private Label Portfolio
    Competitive Positioning
    Summary 3 Altex Romania SRL: Competitive Position 2016

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