Altex Romania SRL in Retailing (Romania)
Altex Romania is the leader in electronics and appliance specialist retailers, operating the brands Altex and Media Galaxy in two formats, with Media Galaxy accounting for a bigger sales area. The adoption of an omnichannel strategy was an important step taken by the company. This move will enable consumers to make online purchases in-store, whilst also using its internet retailing site to highlight its extensive range and low prices. Consumers are increasingly researching products in offline st...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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